03 Oct Top 20 Marketing Tips for Translators
Marketing is a science that is not easy to master unless you have gotten the proper education and training for it. In a world where everyone is selling something, it is hard to imagine how one person can convince others to buy their products or services. But along with everything else, marketing has also progressed over the years. The techniques of selling products and services have also changed and become subtle so as to not turn away potential customers. Today, a lot of the time people don’t even know that they are seeing an ad. However, despite having successful tricks in its pockets, marketing still has a few challenges it hasn’t found its way around.
When we are considering a few particular fields, it is hard to imagine how marketing can help them. When companies have to sell something, they hire marketing agencies to come up with a complete plan to sell that product or service. By doing everything according to the plan drafted by advertising experts, businesses manage to sell their products. But when it is freelancers who have to sell their services, they require a completely different approach for reaching out to their target audience. In the case of brands, one advertisement is enough to inform people about a new deal. Especially when it is a famous brand, it won’t take people long to want to get the new deal or avail the new offer.
But freelancers are not that well known and can’t put their pictures on billboards hoping someone would come to that. They can’t advertise their name hoping everyone will know them. In fact, marketing is the most difficult task for freelancers, no matter which field they belong to. However, thankfully there are tips from those who have already faced the same struggles and came out victorious on the other end.
Top 20 Marketing Tips for Translators:
The world needs translation, regularly. But the problem with that is it is not always a beneficial fact for translators. There are a lot of language service providers in the world that have been around for a long time and have made a name for themselves. Those who require translation regularly enter into a sort of partnership with agencies for life. They find the most reliable agency they can and then assign them all their translation projects from that point onward.
But when it comes to translators working on their own, it is a bit difficult to get work regularly. Even if you get in touch with businesses and offer them special rates, they are most likely to trust the established agencies they have worked with for years. In any case, you need marketing tips, and here are the top twenty that can help your translating career:
- Before you can bring in new customers, you have to make sure the current ones are satisfied by your services. And there is no better way to do that than by offering them the best customer services.
- Keep an eye out for a meeting or conference of translators and when one arrives, don’t forget to attend it. You will establish new connections and it will work in your benefit.
- Create social media accounts and interact with potential customers and other translators to expand your reach and improve your contact list.
- Don’t let opportunities pass you by. If someone else finds a customer for you, don’t say no. Opportunities won’t keep waiting for you.
- Don’t turn away from complex tasks. Rise up to the occasion and impress your employer and their friends in the process.
- There is nothing that can go wrong with setting up your own website. You won’t have to answer the same questions over and over again and people will have a place to order your services from.
- Even though it sounds outdated, try email marketing. You would be surprised how many people still check all of their emails. They can be easily reached out to via this method.
- Anyone can be a translator, become an expert at your job so you can stand out from the crowd.
- Pick a field of translation and then make sure you know all the terms related to that field so you never mess up an assignment.
- Learn to differentiate between clients who are going to be beneficial for you and the ones who will only waste your time. You can decide to let the latter ones go so you have more time for your good clients.
- Regularly post about your work on social media and make sure your accounts are public so you can reach out to potential clients.
- Keep in touch with customers even after finishing their project.
- Send automatic responses when you are not near your computer.
- Remind clients of your availability so they can contact you if they have any projects.
- Join LinkedIn and connect with translation groups to increase your reach.
- Don’t be afraid to turn down bad customers.
- Don’t work at low rates once you have established yourself. You need to show to the world that you don’t compromise.
- Keep your rates fixed so you don’t feel pressurized to negotiate with clients.
- Use Google alerts to learn about the needs of potential customers.
- Accept the payment method that works for your customer. That will save their time and they will appreciate you even more.
You may think that it is difficult to sell your services as a translator but following the above-mentioned marketing tips can make that task pretty easy for you.