When is localization strategy needed?

(Last Updated On: March 7, 2019)

Localization and translation both belong to the language services sector, but they are not synonymous. Localization can be performed on the same language that has different dialects.

Localization strategy

Localization is used for most products and services but the sector that turns to localization the most is the software one.

But when is the best time to handle localization strategy, at the development stage or before launching the product or service?

Option A – Undertake localization at the beginning of the project, while the development process is still ongoing. This means having time to locate a professional translation company to handle all texts, testing all versions of the software at once. Then the localized version will not only be tested to see the response of the audience to the text but will have a crucial role in the development of the product as well.

Localization testing at this stage is done thoroughly and it allows the developer more time to fix any issues raised from changing the language.

Option B – Undertake localization strategy at the end of the project, before the launch. At this point everybody is very excited about launching the product and translating it into another language seems only a routine task. Doing translation and localization work in a hurry may produce errors and may not leave developers enough time to handle issues that appear after the localization testing.

As a professional translation company that has handled numerous localization projects we advise companies to include a localization strategy at the beginning of the product development, this will ensure the success of the product in all countries.

Please tell us your opinion on the matter.

Localization Strategy

 

By executing a localization strategy which if strong in solution, your business will be in a stable position to meet customer requirements completely. Localization solutions enable the company to actively increase their potential client base while dodging the likely deadfalls as a consequence of cross-cultural marketing.

Localization-Strategy

Today, modern resolutions offer local SEO analysis, high-quality translation, and localized action to customers throughout the world. Address validation solutions can resolve shipping problems as a consequence of typos or wrong formatting. Rather than cobbling together different solutions for each one of these difficulties, an all-inclusive localization manages everything, so you can focus on developing excellent products.

What differentiates a company that merely does business in another nation and one that has successful and long-lasting growth is its localization strategy. In a nutshell, a localization strategy is the practice of geo-targeting; tailoring your content through subject matter, keywords and languages to connect with a localized market as opposed to a global one.