How Important Is International SEO Translation?
26 Sep How Important Is International SEO Translation?
What is SEO?
Everybody has heard of the term Search Engine Optimization or SEO, but not a lot of people truly understand its meaning. It is only when people start their own website then they learn about things like keyword research and search engine optimization. So, what exactly is SEO? In simple terms, Search Engine Optimization is the process that helps you grow the quality of your website by making it rank higher on search engines. When a website ranks highly on search engines, it will show up at the top. For instance, every time you do a Google search of something, a few results show up on the first page. That’s the place where every website wants to end up.
Although Google is not the only search engine, it is the most popular one. Every big and small business want their website to appear on the first page of Google search. However, achieving high rank is not that easy. Keyword research is just one of the many ways through which the ranking of a website can be improved.
Digital trends are different in every country. In the United States, Google is the most popular search engine, but in Russia, Yandex enjoys that spot. A completely different name will be popular in China. But how can a company working in New York let the search engine know which market it wants to target? This is where International SEO comes in. It is the process through which content is optimized in a way so that search engines can recognize which countries you are trying to target. Search engines check the language of your content to figure out what is your target audience.
This is why someone conducting a local search can also end up with results that show them international websites. The domain name is also important in international SEO. It can tell search engines which country you are trying to target. This is how a company from Spain can target the audience of Japan.
International SEO Translation:
Translation and localization services are very important for digital marketing. A business cannot connect with its target audience without the help of expert translators. International SEO translation makes it easier for your website to rank highly in the target country. However, there are various ways of handling international SEO translation. If you rely on machine translation, then you will get results that won’t attract your target audience.
But if you hire qualified human experts who are familiar with search engine optimization, then you will be able to get favorable results. An experienced translator would know that changing the language of a website alone will not be helpful, which is why they will carry out keyword research. They will do the content analysis so they can find existing keywords. Translating keywords in the target language and then creating content related to it is the best way to optimize a website.
How to Improve Website Traffic?
Everybody wants that top page rank on Google, but many fail to employ the right techniques. Here’s how you can improve your website traffic:
- Getting the right domain name is good, but not enough. Focus on content creation.
- While optimizing a website, it is best to think of the user experience. This way, you will be able to create a landing page that will draw visitors in and not push them away.
- Market research and competitor analysis are other important factors that can help you in creating the best website.
- It is best to avoid things like keyword stuffing so you don’t bore your visitors.
- Keep your metadata short but intriguing.
- When creating multiple versions of your site, don’t go for literal translation.
- Don’t underestimate the power of social media. The future of business will depend completely on digital media so make the most of it.
- Learn about the culture of your target market.
- Focus on link building.
- Choose the right target market. If your company makes products that will sell in India, don’t try too hard to impress the audience of Germany.
- Avoid duplicate content at all costs.
- Don’t turn to Google Translate for the translation of your home page.
- Only hire native speakers for the translation of your website.
- Create a unique and inviting page header.
- Work towards providing the best customer experience to get testimonials for your site.
- Share tips on public safety on your website regularly to let people know you care about them.
- Only hire writers to write in their native language. Where a native speaker will provide you with quality content, a non-native might forget cultural aspects.
How to choose the right language?
What happens when you want to target a country with a multilingual population? The safest option is to go with the official language of the country. Another good option is to pick the most common languages. For instance, if you have your website available in the Spanish language, millions of people from more than twenty countries will be able to access it. It is also important to write the language codes so people can change the version of the website easily. If you pick the German language for your site, you will limit yourself to the people of Germany. But if you get your site translated into Arabic then you can target all the countries in the Middle East and not just the United Arab Emirates.
What is Content Marketing?
With each passing day, content marketing is becoming more and more popular. It is the type of marketing in which content (videos and blog posts) are created to increase interest in a brand. Every business has to follow a content management system so they can keep publishing interesting posts on their social media. Content strategy should be created in a way that it attracts people from all over the world. With content marketing, people of Brazil, France, Australia, Mexico, the United Kingdom, South Korea, and Hong Kong can be targetted in a universal language. Platforms like Google, Facebook, Instagram, and Twitter can be used for content marketing.
In order to make this type of marketing successful, it is important to focus on content creation. You can check Google Trends and share posts about the latest happenings to attract visitors. For instance, the American Presidential Election is something that the whole world is interested in. So, you can post about Joe Biden, Donald Trump, American talk shows, and the White House to get visitors. You can also write tech news and post about operating systems, Microsoft, Skype, Wechat, Alexa, and Google Home to gain a following. Sharing infographics is another way of making your content more interesting. It is important to use your platform to discuss human rights and climate change. You can inform people about the steps they can take to protect the ozone layer. Discuss mental health and share the numbers of suicide prevention helplines often.
An important part of content marketing is sharing images. But it is a must to avoid copyrighted content. Shutterstock is your safest bet, but there are plenty of other options too that you can try. Adding a good call to action in your content is always a great idea. There is no downside to it.
Is Your Translation Agency SEO-focused?
English is considered the universal language today, but an international business would still need the assistance of translation agencies to connect with their audience. However, it is important to hire a translation agency that is SEO-focused. They need to make sure that your website is not only translated in a foreign language but also contains all the right keywords. Translation and search engine optimization are both equally important for creating brand awareness. Website localization must be carried out in a way to improve search engine optimization. If your translation agency helps you with Global SEO then it would be easier for you to attract the audience of your target market.