27 Jan Localization or Localisation? 2 Big Reasons You Need It
If you are looking for the professional translation of a document or project, the companies you are looking for should also offer localization services. And since we’re at it, is it localization or localisation?
Localization or localisation?
This term may be unfamiliar to you at first, but don’t worry it’s not anything to do with medical terms like local anesthesia and you won’t have to get a shot! Localization refers to more than just basic translation. It means that the professional translation company will make sure that your documents and your products will fit in with the local culture and context.
A professional translation company and its localization or localisation services can save you a lot of frustration, as well as time and money. They can help you get your point across in a polite and culturally appropriate way. They can also help you to know what things need to be explained and what things are better left unsaid.
Great help in business expansion
You may be asking why on earth you need something that you really didn’t even know about until a few minutes ago. There is more than one answer to this very good question. No matter of the way you’re writing it, localization or localisation could be giving you substantial benefits.
- Only 7% of communication is verbal.
Studies show that 93% of communication is transferred through voice tone and facial expressions! This makes the translation of your words that much more important. If your words are only half as effective because of poor translation or lack of context, your communication will go down to a mere 3.5%. No business can afford this. Also, since tones and levels of humor, sarcasm, and irony are all different in different cultures, you need localization or localisation services to help you come across correctly.
- Different Cultures Have Different Levels of Context.
Anthropologist Edward Hall identified different cultures on a scale of high context and low context. A high context culture generally has many unspoken pieces of information that are assumed to be known or “implicit.” Low context cultures tend to be more “explicit” and assume in some cases that next to nothing has been previously communicated, so attempt to fully explain things. For example, a store where the owner lives in the apartment above may not have any sign on it, but the door is locked. People in the community know they can ring the bell and ask for the owner to open the store when they need to buy something. A low-context culture would think it absolutely necessary to have a sign on the door explaining that someone should ring the doorbell. A person in a high context culture might ring the bell to ask when the store is open and get the owner that way. The person from a low-context culture will wonder why the store is “closed” during normal business hours.
- Only 7% of communication is verbal.
You can see that these differences can lead to great frustration between people of different cultures, while localization or localisation could help eradicate that.
Why You Need Localization or Localisation?
- Improve Customer Satisfaction
By localizing your content, you can convince your customers that they are essential to you, the logic being that you are willing to go the extra mile for your customers. Localization allows you to include the target culture and give a personalized experience, consequently growing trust and improving engagement of your customers.
- Reduce Risk
Localization may be very valuable when it comes to decreasing the risk of copyright breach or violation of regional laws. Additionally, it can assist you to avoid dangerous marketing fails. Even the most prominent brands had to get the hard way that not all of their product titles are appropriate in a given culture.
- Allows You to Enter New Markets
Localization or localisation can speed up the time it needs to enter new businesses as localized services or products help to succeed cultural restrictions. This results in customers being possible to spread the word about the product or service. Companies that localize content tend to see developments in engagement and market share from ever more different clients.