20 Mar Chinese Customer and his Business mind(Last Updated On: March 17, 2021)
We all talk a lot about the Chinese market and the Chinese Customer. We have seen interviews with people who made fortunes with household incomes. Street shops that transform miraculously into top Chinese companies. How they have become the hottest talk of the business world. How their business environment is wonderful, not to mention the humungous number of items that they manufacture and supply to the whole world. How their technological advancement has revolutionized the business industry. And how top brands are using Chinese factories for manufacturing their products at a lower cost. But isn’t that strange that we never really get into a discussion about the Chinese customers? Do we only consider Chinese people to just be smart at making economical items with cutting-edge technologies? Do we even know how consumers in China are spending their money?
Of course, multinational companies have acclaimed Chinese superiority in maintaining its supremacy in the business industry but many luxury brands have failed miserably in the Chinese Market. Even the best of minds are wondering what’s the mantra and how they can simply acquire it and utilize it for their own benefit. But despite the growing business opportunities in the country and the need to research the Chinese environment, there is a bigger question to what future entrepreneurs should pay attention to, the Chinese people. If you are an entrepreneur thinking about starting your business in China, you need to learn to adapt the techniques which can help you win more customers.
You must understand that the Chinese consumers have evolved, have become a fan of urban living and if you want to sell to them, you need to think fast. Online shopping is still shopping, perhaps the biggest kind with people spending on products that could improve their quality of life. So, whether you want to start an online business for Chinese consumers or want to set up a store in Shanghai, knowing your customers is essentially the most crucial step in making the right impact.
Reading the Consumer’s Mind:
Setting up a business in a country where the people are skilled to a level that they can copy an iPhone in just one night, is definitely hard. However, if you know the best way to read your consumers’ minds, you can change the game.
The urge and love to buy premium products are growing faster in the Asian community including the Chinese consumers. If you think that you have a small company or you can’t compete against bigger brands or large western companies, you are wrong. Chinese consumers are a fan of innovation just like their technicians and engineers are. So as long as you are bringing them something new, they are on your side. Their standard of living has drastically changed. Another thing has also changed, the consumers are beginning to have a business mind.
What Is the Business mind of a Chinese customer?
Consumers in China have seen a rise in business and economic growth in the country. Naturally, they have diverted to a shopping model which in turn supports their business opportunity. For instance, in the food business, the Chinese population is deeply invested. But in a globalized world, they also know that people yearn for new flavors. If they can’t create a McDonald’s of their own, they can definitely sell the items that are sold there. And this mindset of theirs isn’t limited to one discipline, industry, company, or brand.
Novelty sells, even in China, that’s a business fact. However, new things alone can’t leave a mark. The real aspect here is to bring value through proper advertisement. An advertisement that knocks it off the park. Your message needs to be direct yet indirect, it should be comprehensible yet intriguing. If you are a European entrepreneur, then you also have to understand that your language may not be enough to reach all of your audience. Remember, you are in China, Chinese customers are not on your turf.
App localization and website translation can help you a lot in this regard. You can hire professional services by contacting a well-reputed online translation company that’s offering localization services for Chinese and even local languages. This is the most effective strategy to reach and engage more and more Chinese consumers. Personalized content, promos, messages, and notification alerts can really help you win your customers’ hearts.
Customer Service in China:
If there’s one thing that you’d have to name for winning your customers over and over again, it’d undoubtedly be customer service. Successful customer service can be a monumental element in business growth. But it has more to it than just listening to your customers and helping them out. You’d be surprised to know how customer services and customer review management can help you collect data for learning your consumer behavior. This in turn can help you devise new and better strategies. You can ensure a more pleasant customer experience for your buyers.
Win Your Consumer’s Confidence:
Remember Chinese markets are not different from other markets of the world. More money means changes in consumer preferences and this is what you need to check in your consumer report. You can use modern customer feedback management systems. These installable dashboards are often found in stores where customers leave their feedback after making purchases. Each of their purchase can late be put in different categories and later can be used to bring items according to their likes and dislikes.
Online platforms can use live chats to provide instant communication channels to customers. Even luxury brands have live chat options on their websites for instant responses.
Focus on Being Smart, Not on Perfectionism:
Foreign brands can really lose in China and lose their Chinese customer if they keep on trying to be perfect. Chinese consumers are not looking for perfection, they are looking for economic alternatives of otherwise pricy items. So, give them that.
Besides, the cost of perfection is too high to be affordable for any business. Moreover, making smarter and wiser choices is more important in China. Availability of items is more valuable than the workforce behind efforts to create perfectly engineered items.
Adapt to Their Needs:
They say, “When in Rome, Be like the Romans”. So, when you are in China, and you visit your Chinese customer you are the one who’ll have to be like them, think like them. Your products and services only appeal to them if you learn to modify them according to your customers’ preferences.
The good deal for them is the one which has lower prices. The best staff is the one which consists of Chinese employees. If your screen has flashing promotions, your office is offering competitive salaries, you can expect to see positive developments in months.
Use Social Media Platforms:
Internet is the best tool to hit your target market. Social networks are so closely intertwined that you can’t unravel them so instead you should use them to share your promos and videos. This will increase your user activity. You can offer them a place where they can leave comments, share feedback, leave reviews and learn more about your journey. Your work process can interest more people if you position your topic at the right place at the right time.
Creating accounts on Twitter, Facebook, and Instagram with your company profile in the description is essential. When you are more active, your ability to communicate with your users work in your favor. This subsequently enhances your consumer’s loyalty. And no matter where you are, whether in China or Istanbul, your Chinese customer base will always be the first to know about your upcoming events, new products, and of course new outlets.