20 Jan How to translate and localize your website in 3 easy steps?
You need to translate and localize your website if your products and services target an international audience or if you work with foreign clients and partners. This will make your website content accessible for more people and might increase your sales.
Making your website really useful and well-working for all of your clients is not an easy process. You need someone to write quality content and then to translate it in all to languages that you will have on your website. The next step is to localize your website.
How to Localize Your Website?
Localizing a website means to adapt it to a specific language and culture in order the website to fit the linguistic and cultural context. It is a complicated task which is not limited to involving the simple translation of the text. The localization must have in mind the local cultural preferences for the content and its organization, the images and the overall design of the website. At the same time, you need to keep the integrity of the website. While localizing your website you need to consult not only translators, but also designers and local specialists who will give you an insight how the local users will expect the site to work.
Easy Steps to Translate and Localize Your Website
In order to achieve the needed appearance of your website, you need to follow three easy steps:
- Gather a qualified team of translators, designers and local people
- Build together a conception for the website
- Start the website and keep a constant track whether it has success in attracting visitors and, hopefully, new clients.
The easiest way to do this is to employ the services of a translation company which has the resources to provide quality website translation and localization services.
Your website has an essential role in the development of your business, so you should not ignore the need to translate it in the needed languages and localize it. It will take time to accomplish successfully these processes but as a result you will have a website which will act as an engine for your business. Do not also forget that it is not enough the content to be translated but it also has to be really quality and useful for the users.
Localize Your Website:
Having a business website is necessary in today’s world. Millennials and Gen. Z will not be able to take you seriously if you don’t have a website of your own. With your website, you can easily connect with the people who are always on the internet. Even the ones who don’t spend their days and nights on Twitter have a smartphone today and can easily be led to your website with the help of the right advertising tools. But what if you lead people to your website and your website is not good or appropriate for its audience? If your audience speaks multiple languages and your website is available in only one language, then you are going to lose customers and also the respect of the people.
You cannot expect to connect with people until you are willing to accept their differences and honor them. If you localize your website, you will win the hearts of your potential customers, and they will be able to visit your website without feeling left out or angry.